7 Way's To Discover Your NICHE In A Concentrated Blogging World.

If you virtually read any " How to blog" you'll find blogging niche and style filed under the most critical factor in a creating successful blog. 

"Find your niche", is a tip that gets thrown around a lot in the blogging world. Genres are becoming frequently more flooded and the blogging corners of the internet seem's to be overflowing with content. So much so that the rise in "lifestyle blogger" has created a counterculture of people refusing to restrict themselves to a particular genre. Writers, artists, and aesthetes face a similar quest. Having a refined or solidified voice can become iconic and is often associated with the experience. The pressures of cultivating this " niche" increase the temptation to solidify a particular style early on rather than let a voice evolve naturally. 

This post is created in collaboration with CerealStyle. Here are a few of our thoughts on choosing a blogging niche that's genuine and authentic rather than forced and formulaic. 

Your Niche Is A Filter Overview
Creativity and posts on empowering women are the points of view that we use to unite the content herein A Girl's Journal. It's a niche without being too specific about what exactly needs to be posted. Variety is good as long as it's unified in some way. Essentially, its a filter or a frame of reference that provides consistency. To discover your broad niche, try to go. beyond detailed subject matter and think of the bigger picture; in essence your personal point of view or passion. 
Activity: However broad or narrow your "niche" or style let it come from a place of sincerity that is easy to sustain. 

Don't Be Afraid To Experiment. 
Rather than focusing on defining a style, I made room to play and experiment. Explore different tones, slang, swearing, formality, consider accent, formatting and the overall mood of the piece. Some pieces could be a freeze to write but lack a hook. Others, maybe downright ridiculous and outrageously fun but not necessarily shareable. It is only through this child-like freedom to indulge in the unknown where I discovered what resonated 
Activity: I still haven't figured it all out the right way (if there even is a right way). I did, however, play around with my content. So have a little fun, learn new things and the art you like to create will come to find you. 
Understand The Who
There's so much preoccupation with what the content should be, that we forget the who sometimes. And by that I mean who your readers are (or will be). The content often resonated best with people who have similar interests to you, start there. Ask yourself, what problem or interest do people with a similar point of view have you can solve for them? Then, all you must do is create useful informative content. 

Curated Inspiration 
With an influx of content at our fingerprints and media saturating our senses it can be difficult to separate what we love from the noise that is being fed to us. Now more than ever, it's essential to refine and cultivate a feed that inspires and challenges you. Once you've curated your inspiration point, it becomes easier to recognize common patterns. Consider "what draws you that peace" which aspects do you find relatable?What makes it unique? I'm drawn to content that reveals the truth in a refreshing and insightful way. I then transform this inspiration into content with a personalised twist. 

Avoids trends (As The Main Focus)
Choosing a blogging niche based purely on what's trending can be limiting. For example, design a blog all about cupcakes when cupcakes shops are popping up on every street seems the no-brainer. but after a while, other food trends might overtake cupcakes and you might find yourself a bit stuck. Consider instead how you can choose a broader, more ever-green niche that reflects (say healthy baking or decadent deserts) within which you can cover trends as they arise. 
Activity: Take inspiration from what's in your real life instead of what you see online. it's easy to become a victim of an alluring lifestyle that is impossible to replicate. 

Develop Your Voice
The world of blogging is a wonderful place filled with DIY pallet tables, glitter and an endless supply of creativity. That being said, it can feel overcrowded at times, with so many imaginative bloggers out there trying to stand out among the masses can often feel like an exercise in futility. So, if you want to distinguish yourself as a blogger, develop a unique voice that your readers are drawn to; a voice that they identify themselves with. Of course, it’s easier said than done but with practice, you’ll come to eventually portray your unique voice through your content.
Activity: Like Stephan king said " The best way to develop your writer's voice is a read a lot. And write a lot. There's really no other way to do it" And with that, I think I'll just drop the mic. 

Overall, discovering your blogging niche is a balancing act between making it narrow enough so that people can identify with you and broad enough to challenge you creatively.

I’ve been a storyteller for as long as I can remember. From elaborate dollhouse plots to theatrical plays made up of twigs and sticks. No playground was off-limits and every adventure could spark an epic tale. My outlook hasn’t changed but thankfully my skillset keeps evolving, from twigs to tweets. In contrast, the idea of having a voice seems finite, offering clarity and comfort. However, in order to truly develop your writing, it’s important to test the waters. This amalgamated post was a challenging piece that inspired deeper written self-awareness. By remaining open to adaption we were able to inspire long-term intellectual and personal evolution. How did you find your niche? Who would your dream collaborator be? Would love to know in the comments!

Created in collobaration with CerealStyle 

Do your thing girl x



  1. I don’t really have a niche and blog what I feel like at the time. Recently it has been about a lot of Korean beauty products. Sometimes just general life and thoughts :)!
    I don’t have any dream collaborators either :)!


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